Fontaine was once very unhappy indeed, working the 9 to 5 rut in the dreary world of micromanaged corporate Australia. Fontaine could not handle the fact that he was in a position where NONE of his talents were being utilized at all. Learning as much as he could, he made sure he soaked up as much knowledge as he needed, and made sure he kept the best of himself to himself for the time being.
Fontaine is an avid fan of travel and has explored many beautiful countries around the world! In 2009 Fontaine found himself in the South of France. Particularly this amazing beach up above, Plage De Pampoleone in St Tropez.
Whilst lying on his sunbed after a great day of swimming one later afternoon, enjoying a whole artichoke for lunch, Fontaine made an important pact with himself. He had his vision of life, a dream of passion if you will. That dream was to start his own business and be his own man. The dream was to create a unique menswear label specializing in high end t-shirts. The "Great Escape", the exodus from the corporate world was set for April 2010 for business set up. And it happened.....
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